Website improvements. Prompts to make them happen.
A seller-first improvement plan with 11 scoped implementation prompts, acceptance checks and a master prompt.
Start with the seller journey
The biggest improvement is to make the site easier to act on. There is already substantial content. Connect it to clear services, remove unfinished material and verify that every request reaches the right person.
Primary offer: Prepare-to-Sell Review — a written plan covering repair, improve, investigate and leave alone. Secondary offer: compare pre-construction with suitable resale alternatives. Contractor guidance and power-of-sale education support those relationships.
Budget: up to CAD $1,000/month in advertising, excluding production/software. Start with one seller campaign and two creatives only after the destination and lead journey are ready. This document authorizes no spending or publication.
Evidence basis: the October 10, 2026 analysis of 233 accessible URLs, including 44 marked noindex. These findings have not been re-crawled for this document. Recheck each issue before changing it. Noindex does not mean private; public discovery cannot enumerate every orphan or authenticated page.
Recommended visitor journeys
Visitor
Offer
Primary action
Preparing to sell
Written preparation plan
Get My Preparation Plan
Buying resale
Property questions and alternative options
Discuss a Property
Considering pre-construction
Layouts, timing, costs and resale comparison
Compare My Options
Renovating
Scope guidance and private contractor introduction
Discuss My Project
Suggested homepage copy
Before you sell, know what’s worth fixing—and what to leave alone.
Practical real-estate guidance informed by more than 25 years in construction, renovation and project management.
Work in this order
Establish the right source: compare current production with the local project before editing.
Prepare the seller service: remove placeholders, assess private access, create a sample plan and refine the seller page.
Make the inquiry dependable: test forms, privacy, consent, delivery and appointment handoff; then align homepage and navigation.
Improve supporting services: contractor routing, current pre-construction facts and relevant article/tool CTAs.
Maintain and measure: publication dates, route inventories and outcomes from inquiry to attended appointment.
Each prompt below is a complete task you can paste into a coding chat. The master prompt coordinates the sequence. These prompts are instructions for future work; none of the website changes has been implemented by creating this document.
Use this to coordinate the whole improvement programme. Use individual prompts when you want a bounded change.
Read research/marketing-2026-10-10/WEBSITE-IMPROVEMENTS.html and MARKETING-STRATEGY.md in C:\CODEX\Websites\NEW YG WEB SITE. Execute the website improvements in bounded sprints. First verify the actual current production source and applicable AGENTS.md; do not assume the local checkout matches live. Begin with a source/freshness audit, placeholder cleanup, a read-only private-route assessment, and a labelled sample Prepare-to-Sell plan. Next prepare the seller landing page and verify forms/lead routing before homepage changes. Then address contractor routing, pre-construction freshness, contextual CTAs, content maintenance and measurement.
For each sprint, show completed local/preview work, run the repository's required quality checks and provide evidence. Keep unknown facts visibly unresolved. Do not invent claims or expose private material. Keep scope focused on the existing architecture. Do not deploy, change public access, launch ads, send external messages, or perform live lead tests without explicit authorization. Budget remains up to CAD $1,000/month, seller-first. Finish authorized local preparation rather than repeatedly requesting permission for routine reversible edits. Use the detailed prompts in the document as acceptance criteria, and report any current-source mismatch before implementing against stale code.
01 · Immediate
Remove unfinished public content
Why: Homepage and /results contain review or case-study placeholders in the October 10 audit. Replace unfinished sections with verified material or a clear explanation of the service.
Desired result: A visitor sees complete, credible content without invented reviews or development instructions.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Inspect the current homepage, /results and shared proof components. Identify testimonial placeholders, unfinished case studies and development instructions visible to visitors. Remove incomplete sections from public rendering and navigation where appropriate. Use only verified, permissioned testimonials or completed case studies supplied in the project; do not invent replacements. If no evidence exists, use a concise explanation of the service and link to the seller review instead. Ensure metadata and structured data do not describe unpublished reviews or results. Preserve genuine content and document anything still awaiting evidence.
Acceptance: no placeholder names, bracketed client stories, empty stars or editing instructions on affected rendered routes; no unsupported review schema; mobile and desktop presentation remain coherent.
02 · Immediate
Separate private operations from public resources
Why: The crawl reached noindex pages labelled private. Noindex is a search directive, not access protection. The power-of-sale hub also carries a display-permission warning.
Desired result: Public education stays usable; confidential operations have a reviewed protection plan.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Read-only assessment first: inspect /pages, /know-hub, /know/*, /power-of-sale-hub and any client-report or CMA routing without copying personal content into reports. Inventory routes by public education, campaign landing page, internal operations and confidential material. Identify how they are linked, indexed and served. Do not assume a "private" label or noindex protects access. Assess the host's existing access-control capabilities before proposing new infrastructure; do not add authentication or a database without demonstrated need.
Prepare a route-by-route disposition and the smallest practical access-protection change, with rollback steps and local verification where possible. Keep the power-of-sale listing hub out of new campaign links until brokerage display permission is documented. Do not erase records, disable live routes, change public access or publish without explicit approval of the concrete change.
Acceptance: a reviewable plan distinguishes hiding a link, search indexing and actual access protection; no confidential names or client details are reproduced; legitimate public resources are preserved.
03 · First seller sprint
Create the sample Prepare-to-Sell plan
Why: The main offer needs a visible example of what a homeowner receives.
Desired result: A clearly labelled sample deliverable can anchor the page and ads.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Create a polished, accessible standalone HTML sample of Yovan Gabric's Prepare-to-Sell Review. Make it printable and clearly label every page as an illustrative sample, not a real client report, inspection, quotation or valuation. Use the established warm off-white, charcoal, blueprint green and restrained red palette.
Include property/timing fields; investigate first; repair; improve; leave alone; preliminary budget considerations without invented dollar figures; dependencies and order of work; and an as-is versus prepared discussion based on evidence to be gathered. Include specialist referral questions and a next-decision section. Do not invent a property address, comparable sales, renovation ROI, client outcome or credentials. Provide an editable blank version alongside the labelled sample.
Acceptance: usable on phone and print, clear headings, no unsupported price or return claims, and a concise explanation of what Yovan supplies versus what needs an inspector, engineer, lawyer or contractor.
04 · First seller sprint
Make the seller landing page campaign-ready
Why: Several offer names and certainty claims weaken the otherwise strong renovation-review proposition.
Desired result: The page matches the ad and makes the service and next step clear.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Refine the current /reno-estimate page around the consistent service name "Prepare-to-Sell Review". Lead with "Before you renovate to sell, find out what is worth doing." Explain the short conversation, walkthrough where appropriate, written plan and optional listing discussion. Include repair, improve, investigate and leave-alone categories, a labelled sample deliverable, actual service-area information and no obligation to list.
Keep one primary action: "Request My Preparation Review". Explain that advice and cost considerations are preliminary, not an inspection, engineering conclusion, legal determination, contractor quote or guarantee of return. Remove unsupported superiority and certainty claims. Preserve the existing request-only/no-follow-up promises unless the owner explicitly approves revised wording; offer ongoing marketing separately and optionally. Do not invent response times or appointment capacity. Coordinate with the lead-delivery and privacy work before claiming launch readiness.
Acceptance: message matches the seller ads; sample is clearly illustrative; form is concise and accessible; metadata, canonical, one H1 and schema match visible content; no unrelated project offers compete with the main action.
05 · Before advertising
Verify forms, consent and lead delivery
Why: Form appearance does not establish a working lead pipeline. No linked privacy policy was discovered in the audit.
Desired result: Every campaign request reaches the right destination and sets truthful expectations.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Inspect forms for seller reviews, buyer comparisons, project inquiries, contractor introductions and opportunity alerts. Document the current endpoints, notification routing, CRM mapping, spam protection and error handling without exposing secrets or personal submissions. Reuse suitable existing services rather than adding another CRM by default.
Implement consistent labels, accessible validation, request-specific contact expectations, success/error states, duplicate-submit protection and separate optional unticked marketing choices. Draft a privacy page reflecting actual data flows; mark unknown business facts for owner confirmation instead of inventing them. Preserve evidence of consent wording/version, purpose and withdrawal. Do not migrate request-only leads into marketing subscriptions.
Test with clearly labelled synthetic data in a test environment first. Live tests that would send email/SMS or create external records require explicit authorization. Verify mobile submission, failed-network behavior, inbox/CRM receipt, service/source tagging, booking handoff and unsubscribe behavior where applicable. Do not describe delivery as working without end-to-end evidence. Report remaining configuration or approval needs.
Acceptance: a service-by-service evidence table records what passed, failed and remains untested; privacy links are accessible; no secrets or personal data appear in logs or analytics.
06 · After seller offer is ready
Simplify the homepage and service navigation
Why: Visitors need a clear next action rather than equal emphasis on every resource.
Desired result: Seller, resale and pre-con visitors each understand the next step.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Refine the homepage and navigation without a full redesign. Make seller preparation the primary offer, consistent with the CAD $1,000/month seller-first campaign. Suggested headline: "Before you sell, know what's worth fixing—and what to leave alone." Support it with Yovan's user-confirmed 25+ years of construction, renovation and project-management experience.
Show three clear service paths: Prepare to Sell -> /reno-estimate; Buying Resale -> the verified current buyer/property discussion route; Considering Pre-Construction -> the verified current comparison route. Use "Get My Preparation Plan", "Discuss a Property" and "Compare My Options" as intent-specific actions. Keep contractors, calculators, guides and local content available as supporting resources. Use /start for general routing. Verify actual live/local routes before linking; the historical checkout differs from production. Do not delete useful content or fabricate proof.
Acceptance: one dominant seller action, two clear buyer paths, usable mobile navigation, keyboard focus, meaningful internal links, accurate metadata/schema and no unfinished proof sections.
07 · Second service sprint
Improve contractor-introduction routing
Why: Owners preparing to sell, staying and buying with work need different guidance.
Desired result: The visitor reaches relevant scope advice before an appropriate private introduction.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Improve /home-value-concierge, /renovate and /renovate/introduction around three homeowner paths: Preparing to Sell, Improving and Staying, Buying a Home That Needs Work. Route seller questions toward preparation decisions before contractor quotes. Keep contractor recruitment at /renovate/for-contractors separate from homeowner intake.
Preserve the existing private-introduction model, no contractor referral fee and no reciprocal-referral requirement. Do not publish contractor names, personal records or endorsements without specific permission. Explain exactly which paperwork is collected versus independently checked; resolve contradictory wording using documented practice, asking for missing facts. Explain independent contracting and that an introduction is not a warranty. Obtain permission before sharing a homeowner's details. Capture situation and next service action without silently subscribing visitors to marketing.
Acceptance: each path has a relevant next step; recruitment cannot be confused with homeowner intake; verification wording reflects actual evidence; contractor-only inquiries are distinguishable from real-estate prospects.
08 · Before project promotion
Refresh pre-construction pages and comparison intake
Why: Duplicate project pages, dated deadlines and inconsistent facts can undermine trust. The long discovery form is better after initial contact.
Desired result: Each promoted project has current sourced facts and a short route into a tailored comparison.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Audit /pre-construction, its project routes, standalone project pages, VIP variants, /precon-discovery and /resale-alternative. Prioritize the October 10 findings: South Banks September deadline messaging; the dated Five Oaks invitation; inconsistent Five Oaks pricing/tax treatment and older campaign timing; and the unfinished Mattamy report. Recheck current builder or authorized written source material. Do not treat the historical audit or brokerage portal labels as current verification.
Create a source-of-truth structure for repeated project facts. Show price basis, deposit timing, possession, verification date and unanswered questions clearly; mark unknowns rather than infer them. Preserve partner identity and routing. Prepare expiry/archive behavior for dated campaigns. Consolidate duplicate public routes only after mapping links and a reversible redirect plan.
Add a short comparison request before the longer discovery questionnaire. Compare suitable property types and practical layout needs, not arbitrary properties with similar prices. Keep lawyer/mortgage review boundaries clear. Use no unverified prices, rebates, suite legality, incentives, availability or urgency. Keep sample reports out of finished client journeys.
Acceptance: source/date coverage for time-sensitive claims; consistent repeated facts; no expired deadlines presented as current; working intent-specific inquiry routing; clear unknowns and appropriate alternatives.
09 · Content conversion sprint
Connect guides and tools to relevant services
Why: Generic consultation buttons do not explain the benefit of contacting Yovan from a specific page.
Desired result: Useful content leads naturally to a suitable personal service.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Review existing seller articles, buyer guides, renovation trade pages, calculators, community pages and the public power-of-sale explainer. Add concise contextual CTAs using reusable components: kitchen preparation -> preparation review; contractor hiring -> scope/introduction; fixer-upper -> property discussion; project -> comparison; power of sale -> opt-in alerts; calculator -> discussion of assumptions.
Keep useful guides and calculators accessible without mandatory signup. Do not gate previously free resources or treat calculator usage as a lead. Verify destination routes. Avoid repeated intrusive forms and unrelated actions. Review claims changed by this work for unsupported returns, financial/legal certainty and stale figures; flag broader content issues instead of silently rewriting unverified facts.
Acceptance: each changed page has a relevant next step; links resolve; heading structure and accessibility remain sound; no form requirement is added merely to read content.
10 · Ongoing quality sprint
Maintain dates, directories and search metadata
Why: The audit found inconsistent page-directory descriptions, future-dated news and malformed mailing-system links.
Desired result: Public content has clear ownership, freshness and publication status.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Inspect sitemap generation, /site-map, /pages, news publication logic, newsletter web archives and overlapping project routes. Recheck the historical finding that /news/brief/2026-10-15 was accessible on October 10 while the directory called it a draft. Implement a consistent publication-state model so scheduled drafts are not represented as published articles. Clearly label historical archives.
Replace unexpanded %%unsubscribe%% and %%profile_url%% links in web archives with valid, appropriate web destinations or remove irrelevant controls; do not fabricate recipient-specific unsubscribe tokens. Derive public directories and sitemap entries from an appropriate shared inventory where feasible. Establish owner, source, last-reviewed and next-review fields for time-sensitive content. Keep campaign-only noindex choices deliberate; confidential content requires actual access protection, not SEO tags.
Acceptance: correct publication filtering; no malformed template destinations; sitemap and directories agree with intended public routes; redirects/canonicals are deliberate; no rankings or AI-citation guarantees.
11 · Before paid launch, then weekly
Measure qualified conversations and appointments
Why: Traffic and form counts alone do not show whether the site produces suitable clients.
Desired result: Source attribution follows the inquiry through to a real appointment without leaking private details.
Implementation prompt · expand to read or copy
Context: improve Yovan Gabric's existing website using the MARKETING STRATEGY plan. Seller listings are the priority; advertising is capped at CAD $1,000/month, with pre-construction and resale supported alongside. Read applicable AGENTS.md instructions. Before editing, identify the actual current source and compare it with the live pages: the October 10 audit found the local checkout materially smaller than production. Do not overwrite newer live work or import a historical implementation blindly. Treat audit findings as dated evidence and verify the targeted issue.
Preserve the established architectural/editorial design, accessibility, canonical domain https://yovan-gabric.ca and source-grounded claims. Use user-confirmed experience; verify specific credentials. Do not invent testimonials, prices, costs, returns, legal conclusions or project availability. Read the relevant source and applicable skills before implementation. No new CMS, database, authentication or UI library without demonstrated need.
Work locally or in a suitable preview. Do not deploy, change public access, launch ads, send messages or create live lead records without explicit authorization for that action. Prepare concrete reviewable work first. For code changes, run required lint/type checks, appropriate tests and a production build; inspect changed routes, links, metadata/schema and responsive behavior. If blocked by missing current source or external configuration, explain exactly what is missing and complete independent work. Report changes, evidence, remaining issues and how to preview them.
Specific task:
Inspect existing analytics and CRM capabilities first. Define a small measurement plan for seller, resale buyer, pre-con buyer and contractor-only inquiries. Preserve first source, latest source, campaign/ad IDs where available, service, landing page, response time, owner and next action. Distinguish accepted submissions, conversations, qualified leads, booked appointments, attended appointments and signed clients.
Implement only the necessary supported events and CRM fields with appropriate privacy choices. Do not send names, emails, street addresses, private reports, financial details or free-text concerns in analytics URLs or event parameters. If both browser and server events are used, verify deduplication; do not install extra tracking solely because it appears in an old playbook. Do not create sensitive retargeting audiences or upload contact lists by default.
Acceptance: synthetic test events prove each stage is distinct; duplicate and failed submissions do not inflate lead counts; contractor-only inquiries are separate; the weekly report can calculate cost per attended qualified seller review. Paid media stays at or below CAD $1,000/month and is not launched by this task.
Owner inputs and launch decision
Confirm the authoritative current source/hosting project.
Confirm walkthrough capacity, service boundaries and response hours.
Supply verified testimonials, permissions and appropriate images where available.
Confirm inbox/CRM destinations and actual contractor-checking practices.
Provide current authorized project documents and brokerage listing-display permission where relevant.
Complete local preparation and checks first. Then review the exact changes and deployment target before publishing. A separate campaign review should confirm final ads, destination, lead handling and the CAD $1,000 monthly ceiling.
First concrete task: verify the correct source and create the sample written seller plan. It gives the landing page and advertising a real deliverable to explain.