Yovan Gabric | REALTOR®Internal · not indexed
The reference shelf. Half of it is here so I can look something up or study it properly; the other half is here so I can answer a client in one link instead of three paragraphs. Every page below is safe to send — none of them will ever turn up in a search.
72 of 72 pages
Unindexed is not private. Nothing here will turn up in a search, and none of it is linked from the site — but there is no login on any of it. Anyone holding a link can read it. The My playbooks section is my own strategy, budgets and competitive position: those links go in my notes, not into an email, a group chat or a social post.
Full courses and deep dives. These live as static pages under /know and are noindex — safe to send, but they will never turn up in a search.
Every method of evaluating a commercial property, worked end to end on one GTA retail plaza — comparison, cost, GIM, NIM, cap rate, band of investment, cash-on-cash, DSCR, operating ratios and DCF. 12 practice problems, 19 exam traps, and a ten-minute deal screen at the end.
/know/ten-methods-one-plazaStudyThe field manual. 18 sections and 45 scripts — pre-construction first response and the full follow-up ladder, project-specific talk tracks, phone and voicemail, objection handling, buyer, seller, investor and co-buying, reactivation, the content system, lead magnets, funnel strategy, CRM stages and automation boundaries. Ends with a compliance checklist and the consent wording for forms.
/know/scripts-marketing-referenceBothOG Urban Towns, South Banks and Kerr Village Towns compared, ready to send. Five texts from a one-liner to the full comparison — each with its character count, encoding and segment cost — plus three subject lines, the main email with links and the South Banks 22 September release, and a short version. Opens with the four send rules and a verified facts table that names the catch on each project.
/know/three-project-scriptsStudyA 30-day sequence for waking up cold leads — eight touches across SMS, email and one call day, each copy-ready. Opens with a 1/2/3 reply instead of "are you still looking?", routes by the answer, and ends by asking whether to stop. Includes the ongoing opportunity alert, the minimum CRM fields, eight trust rules and a launch checklist. The hosted copy adds a CASL consent check before Day 1 and an opt-out on every message.
/know/lead-reengagement-playbookStudyA 14-day sequence that wakes up old leads by sending each one the part of /start that fits them. A consent check first, a lead-to-lane table, then copy-ready texts for five lanes, the Day 3 email, a call and voicemail, the Day 14 Opportunity Alert invite, reply branches and a DM version. Every text shows its SMS length.
/know/start-reengagement-scriptsStudyFor Filip. What an administrative assistant may and may not say, the four-step call flow, five calling scripts (friendly, direct, no-pressure, appointment-choice, old-lead re-engagement), identification facts for OG Urban Towns, South Banks and Kerr Village Towns with the questions that go to Yovan, standard responses, appointment and voicemail scripts, and a printable call record.
/know/filip-precon-call-guideFor FilipTom Ferry Summit 2026 — day one notes and the actions taken out of it.
/know/summit-day-oneStudyDay two — systems and operations.
/know/summit-day-twoStudyDay three — direction and the year ahead.
/know/summit-day-threeStudyMy own strategy, budgets and competitive position. Reference for me, not reading for anybody else — see the note below before sharing any of these links.
The foundation document. The 'materialize' thesis, how I sound, the five content pillars and their posting mix, the same story tuned per platform, five posts written out in full, ten YouTube ideas and a two-week starter cadence. Everything else in this section descends from this one.
/know/brand-content-playbookStudyThe plan for clients and leads: one Start here page at /start with five situation lanes, a monthly market band, every calculator and the stay-in-the-loop sign-ups. Covers how deals and power of sale reach people within the rules, the Pre Condo HUB taking over /pre-construction, and a five-phase build order with what each phase needs from me.
/know/one-front-doorStudyThe playbook turned into a schedule. The anchor model — one teaching idea a week routed into six posts — the weekly rhythm day by day, what each of the three platforms actually rewards, the pillar ratio held to twelve slots, and eight weeks mapped out with the townhouse series already slotted in.
/know/social-content-calendarStudyFacebook, Instagram and WhatsApp — organic engine, the comment-to-DM machine, Meta ad architecture under Canada's housing targeting rules, budget tiers and the 90-day rollout. Contains ad budgets and CPL targets.
/know/catchment-playbookStudyThe verified-not-aggregated operating plan — source tiers, the six sales-office questions, the project-page standard and the inventory rollout. Names competitors and states my own gaps.
/know/verified-precon-planStudyEvery pre-construction project the Pinnacle Command Centre carries in my areas — 121 projects, 71 builders, across Oakville, Mississauga, Milton, Burlington, Hamilton, Niagara and Halton Hills — grouped by builder, with deposit schedules, assignment terms and the price lists, incentives and hot lists on file. Flags what is already on the HUB, what is stale, and new-area candidates. Portal-grade: confirm with the sales office before quoting.
/know/builder-bookStudyThe Meta execution layer for the No Pitch Close + Five Oaks system: platform-specific content mapping for IG vs FB, the FIVEOAKS comment-to-DM automation, a 6-week organic calendar, paid ad architecture inside the Canadian Special Ad Category: Housing constraint, ready-to-paste ad copy, creative specs, RECO/CASL compliance checklist and a cost-per-appointment KPI dashboard.
/know/five-oaks-ig-fb-campaignStudyAd copy for the signature offer — three concepts by three hooks, the instant-form spec with the CASL consent wording, naming and UTM convention, launch checklist.
/know/reno-estimate-campaignStudyThe full lead-response and follow-up build: why leads currently ghost, the offer/CTA rewrite, funnel stages, Meta ad and form setup, the confirmation page, a 5-minute speed-to-lead SLA, call scripts, 14-day and long-term follow-up cadences, an SMS/email library, objection responses, the appointment system, project-specific scripts for OG/South Banks/Kerr, CRM stage design, automation recipes, lead scoring, a KPI calculator, the daily/weekly rhythm, an A/B testing plan, CASL/telemarketing/RECO compliance notes, and a 30-day rollout. 24 sections with copy buttons and a saved checklist.
/know/lead-conversion-osStudyThe contractor bench roster plus the follow-up sequence — copy-ready messages for both sides, what to record, and the CASL constraint. Names real businesses: do not send this one.
/know/outcome-loopStudyThe vetted-trades and two-way referral concept, worked through end to end.
/know/contractors-hub-blueprintStudyThe contractor hub grown into a service. Three paths — prepare and sell, improve and stay, buy and renovate — the advisory-and-connection model that keeps the construction contract between homeowner and trade, five service levels, contractor onboarding standards, the six-step assessment, CRM pipeline, ten compliance controls and a 90-day launch. Fifteen sections. The public page is live at /home-value-concierge — the paid tiers and contractor-compensation ideas here were left off it on purpose, because the site's settled rules exclude them.
/know/home-value-concierge-strategyStudyGoogle Business Profile — the manual, and the decisions already made.
/know/working-the-profileStudyThe plan for this website. Six findings from the code audit, the four-hub architecture, the renovation cost library, how to be quotable by an assistant, four build phases and five honest risks. Much of it has since been built — read it as the reasoning behind what's here.
/know/hub-planStudyThe 10 October 2026 research plan, built from a crawl of the live site rather than from assumptions. One brand promise and three offers, what to fix before buying traffic, how the contractor hub feeds real-estate clients, Facebook and Instagram campaign structure with draft ads and video scripts, the landing-page and lead-handling spec, and a 90-day order of work. Holds the monthly ad ceiling at $1,000 and starts with one seller campaign. Ends with its own sources and limitations — read that section before treating any figure as settled.
/know/property-first-marketing-strategyStudyFive Facebook and five Instagram posts from the same research. Each one carries the finished caption, the on-image headline and a production brief; carousels include the exact slide copy and the Reels include a spoken script. Seller preparation leads the series, with a suggested two-week sequence. Photography and final graphics are not included and nothing here has been published or scheduled.
/know/property-first-social-postsStudyThe execution half of the same research: recommended visitor journeys, suggested homepage copy, and eleven numbered steps in the order they should be done — remove unfinished public content, separate private operations from public resources, build the sample Prepare-to-Sell plan, make the seller landing page campaign-ready, verify forms and consent, then navigation, contractor routing, pre-construction and measurement. Each step carries a copy-ready implementation prompt. Note that those prompts were written against the rebuild checkout at C:\CODEX\Websites\NEW YG WEB SITE, not this live site — check which folder before running one.
/know/website-improvement-planStudyThe evidence base under the other three. Every one of the 233 URLs a live crawl reached on 10 October 2026, each with its index directive, whether it is in the sitemap, the marketing role it plays and a specific next action. Ends with the two unresolved mailing-system placeholders it found and a statement of what the crawl could not see. Client reports, CMAs and the contractor hub were deliberately left out of it. Route-level triage, not a functional or factual audit of each page.
/know/site-page-inventoryStudyFinished captions and creative. Open, copy, post — nothing left to write.
Posts 01–10, BUILD-heavy. Final captions with copy buttons, hashtags and the brokerage line.
/know/ten-posts-readyStudyPosts 11–20 — the MARKET, DWELL, MIND and HUMAN pillars.
/know/ten-more-postsStudyThe lead magnets, hosted here so there is always a link to hand. These are written to be read by a client — the two keyword automations deliver them.
The door-hanger landing page, and the one to send any Oakville owner asking "what's it worth?". Current TRREB benchmark prices by home type, nine market figures, what a 36% sales-to-new-listings ratio means for a seller, then the evaluation form. Figures refresh monthly from Market Watch. The printed QR code points here — never rename it.
/halton-vipSend to clientWhat to fix before selling and what to leave alone — tiered by cost, with the nine red flags and a twelve-week countdown. Tickable and printable. This is what RENO delivers.
/know/pre-sale-renovation-checklistSend to clientThe buyer-side companion — what to look for before writing an offer. This is what WALLS delivers.
/know/nine-things-before-you-bidSend to clientFor a tenant client: every document a GTA landlord typically asks for, giving proper notice to a current landlord with the N9 form and its 60-day timing, what's legally a deposit in Ontario versus what isn't, how credit score affects an application, and the step-by-step process from first call to move-in inspection.
/know/tenant-representation-guideSend to clientThe questions that change what a buyer pays every month for as long as they own it.
What each structure actually means, how the fee shrinks a buyer's mortgage, five steps to find out which one they're buying, and six traps. The single best link to send anyone comparing townhouses.
/freehold-vs-condo-townhouseBothThe comparison model — five scenarios and the break-even.
/precon-vs-resaleBothThe newer take on the same question, with a screened shortlist request attached.
/resale-alternativeSend to clientCalculators to run live on a call, and the closing-cost material clients consistently underestimate.
Full monthly cost on correct Canadian semi-annual compounding — the thing most online calculators get wrong.
/mortgage-calculatorBothMortgage, tax, condo or POTL fee, utilities, insurance — the real monthly number.
/carrying-costBothOntario brackets bracket-by-bracket, Toronto MLTT, first-time-buyer rebate, 25% NRST.
/land-transfer-taxBothWhat it is worth and who has to pay it back — live-in, tenant and assignment modes.
/hst-rebateBothEvery cheque on a date. Run this before anyone signs a worksheet.
/deposit-scheduleBothThe real cash needed and when — the closing-day surprise, pre-empted.
/first-time-buyer-planSend to clientSequencing and preparation — the decisions clients make in the wrong order.
A reasoned recommendation rather than a shrug. The move-up seller's core question.
/sell-first-or-buy-firstBothA week-by-week countdown to the list date.
/listing-prepSend to clientTurns a vague idea into quotes a client can actually compare. Print it and hand it to the contractor.
/renovation-scopeBothSix-step buyer questionnaire — what they want before they see a floor plan.
/precon-discoverySend to clientWhat is actually available, and where the numbers come from.
The public pre-con index and the project pages.
/pre-constructionBothThe fuller pre-con hub mockup — 22 projects with source-verification states, plus the Featured and Power of Sale views. Unindexed review build.
/precon-hubStudyScreened shortlists by segment across the six markets.
/dealsBothThe area pages.
/communitiesSend to clientPublished articles.
/blogSend to clientEverything else I've written, linked rather than copied. These open on claude.ai, where they stay editable and can't drift out of sync with a stale copy here. Same caution as the playbooks above — private links, not for sharing. Say the word on any one and I'll host it under /know instead.
The reusable square post template, the resale-vs-precon carousel and the kitchen-reno video script.
claude.aiStudyFive ready townhouse posts, each using a different response mechanism on purpose.
claude.aiStudyThe earlier statement of the pre-construction thesis, before it became the operating plan.
claude.aiStudyStructured data and AI-retrieval strategy — how to be quotable by an assistant.
claude.aiStudyThe positioning piece — construction plus real estate as a defensible category of one.
claude.aiStudyThe live artifact version — the hosted copy under /know is a snapshot of this.
claude.aiStudyThe lead-management view built around the nurture sheet.
claude.aiStudyThe CREA DDF data-feed request and what it would unlock.
claude.aiStudyThe agency venture with Filip. Deliberately linked rather than hosted — the standing rule is no Royal LePage branding on Groundwork, and hosting it on this domain would cut against that.
claude.aiStudyThe healthcare property venture strategy.
claude.aiStudyHow the FirstPoint desk is organised.
claude.aiStudyThe proposal written for Feras. Linked, not hosted — it concerns his business, not mine.
claude.aiStudyWhen a client asks 'where does that come from', these are the answers. Bookmark rather than paraphrase — several of them change without notice.
A single page collecting every official body, form and data source behind a GTA transaction — LTB forms and filing, RECO, TRREB and CREA market data, the Teranet-National Bank HPI, Ontario.ca and Canada.ca, CRA, Bank of Canada rates, CMHC, Tarion, HCRA, the Condominium Authority of Ontario, and a free legal referral service. Safe to send to a client wanting to verify something themselves.
/know/essential-resourcesBothAdvertising rules, disclosure, the ones that carry fines. 5.1 and 5.3 are the advertising pair.
www.reco.on.caStudyOntario new-home warranty — coverage, the PDI, and the statutory timelines.
www.tarion.comBothCheck whether a builder is licensed, and their record, before recommending them.
www.hcraontario.caStudyThe statutory source behind the calculator.
www.ontario.caStudyThe federal rule the HST calculator implements.
www.canada.caStudyMortgage insurance rules, premium bands and housing market data.
www.cmhc-schl.gc.caStudyThe monthly stats behind anything you quote about the market.
trreb.caStudyNational context when a client has read a national headline.
www.crea.caStudy72 resources. Add one in app/know-hub/page.tsx — the search and the counts wire themselves up. Long-form pieces go in public/know/<slug>.html and must carry the noindex meta.